Myths and Facts 

Bread from wheat, milk from cows, paper from trees.

Paper has been around for almost 2000 years, and during this time it has undoubtedly established it self as the most effective and versatile means of communication. Even in today's digital age with the vast range of alternative media to choose from, paper's unique array of practical and aesthetic qualities simply can't be matched by using electronic alternatives.

Environmental concerns have moved to the top of almost every agenda in recent years, and have an increasing influence over the decisions we make every day. As the environmental debate has gathered momentum, so have the myths and misconceptions suggesting that the paper industry is responsible for mass deforestation and has an adverse impact on the environment. It doesn't.

As always, there are two sides to every debate, and paper has a great environmental story to tell. This is an industry that depends on a renewable source for its principal raw material, and one that leads the world in recycling. Two Sides presents the real facts about paper production, use and recycling. The aim of the initiative is to dispel the misconceptions surrounding paper to promote more informed and confident decisions as well as a more responsible use of paper and print as a unique communications medium.

Life without paper would be hard to imagine. It would certainly be dull. 

Paper isn't the enemy of the environment and it doesn't have to cost the earth. While paper does use trees, its production does consume energy and too often, waste paper ends up in landfill sites, it is also one of the few truly renewable and recyclable raw materials we have. The paper industry is facing up to its responsibilities and investing heavily in all areas of production and sourcing of raw materials to minimise its environmental impact

Click below for the Myths and Facts that surround the paper and industry: